Why sponsor an organization like PSL American Little League?
The question really is, WHY NOT ?
When your business sponsors a local non-profit organization like Port Saint Lucie American Little League, it not only provides a strong increase in your brand awareness and better brand positioning: those two combined elements will lead to brand preference and in improved sales from local families and even other local businesses.
Think about the Super-Bowl for example, the sponsoring brands create strong emotional ties between the public and the organization or event, creating dedicated fans of the brand.
Sports sponsorship isn't just a game for the big leagues and billion dollar companies. Many savvy small businesses invest in sponsoring their local community Little Leagues. Some consider their sponsorship a charitable contribution and others, a form of advertising. Either way, it's a mutual relationship that pays off for the sponsor and the league.
Here are 6 examples of why you would benefit by sponsoring PSLALL and how it positively affects us as well ...
- It increases awareness of the company's products or services. Each sponsorship package has benefits for the sponsor built in: field signage, website advertising, company name on uniforms, etc. Through a sponsorship, a company's brand will be in front of the youth sports market of parents, coaches, program organizers, players and fans!
- A welcomed form of advertising. In most settings consumers are inclined to tune out advertising. Although many traditional ways of reaching consumers are failing, youth sports sponsorships are a positive and engaging way to market a brand. Parents like to see the companies that are supporting local sports and who is making it possible for their children to play.
- Your help keeps the cost of youth sports programs low. Player participation fees cover the majority of the costs of a youth sports program but support from sponsors provides additional resources which can help keep participation fees low. With lower fees, more families are able to afford to sign up and that means more children being able to receive the many benefits of sports.
- Outstanding value for the dollars invested. Sponsorship package costs can vary from organization to organization They commonly range from $300 up to $10,000 or more. When comparing the cost of other marketing outlets like print, television and billboard advertising, youth sports sponsorships can be a great value and a smart option to include into the marketing mix.
- Positive Reputation. Companies that sponsor youth sports programs make a positive contribution to their community. Overall this can evoke a community wide feeling that a company understands the impact and importance of sports for their youth. This feeling can instill loyalty among a business' current and future patrons.
- Possible tax incentive. Port Saint Lucie American Little League is a registered 501c3 non-profit organization. Businesses can get a tax break for making a charitable donation! That is just another added benefit of sponsoring youth sports.
If you would like some information or have questions regarding sponsoring PSL American Little League, please contact us! We are more than happy to answer your questions and help you decide which sponsorship level fits your needs or even work out a custom sponsorship package for you or your business.